Stephanie Alexander
Luxury Real Estate Transformation
How Craft + Code repositioned her brand, upgraded her marketing, and built an automation system that books clients consistently.
• Industry: Real Estate
• Market: Dallas–Fort Worth
• Services: Branding, Marketing Media, Social Content, Automation + CRM
• Duration: 3 Weeks
PROJECT OVERVIEW
Stephanie entered her third year in real estate with strong potential but lacked the digital presence and follow up systems needed to compete at the luxury level. She was closing one to two deals a month, but her brand looked generic, her content was inconsistent, and leads regularly slipped through the cracks due to manual follow up.
Our goal was clear:
Elevate her brand to luxury standards, strengthen her authority, and implement an automated lead system that increased appointments without increasing her workload.
THE CORE PROBLEM
Stephanie wasn’t losing because she lacked skill. She was losing because she lacked infrastructure.
Key Challenges
• No cohesive brand identity
• Marketing materials looked basic and off brand
• No automation for lead follow up or qualification
• Social media lacked authority positioning
• Lost opportunities due to slow manual responses
• No system to nurture cold or old leads
This kept her looking like a beginner despite having the talent and hustle of a top producer.
OUR STRATEGY
Brand + Identity
We created a luxury aligned visual identity with modern typography, a neutral color palette, and high end design elements that elevated her perceived value.
Digital + Systems
We built her a custom CRM pipeline, automated lead follow up sequences, and a missed call text back system. Every new inquiry now has a clear path from contact to appointment.
Media + Positioning
We produced magazine grade photography, cinematic video assets, and branded social media templates that positioned her as a rising luxury agent.
WHAT WE DELIVERED
Branding
• Premium logo suite • Luxury color palette • Modern typography system • Personal branding
Media Production
• Magazine grade property photos • Cinematic lifestyle reel • Agent promo video
Digital + Automation
• CRM buildout and pipeline structure • Automated follow up for new leads
Social Media
• 30 day branded content package • Story sets + carousel templates • Authority positioning posts
BEFORE & AFTER
Before
• Generic Canva flyers
• Inconsistent colors and visuals
• Weak online presence
• No automated follow up
• Missed leads every week
After
• Luxury brand identity
• Consistent polished marketing
• Automated lead follow up within seconds
• Higher quality appointments
• Clear digital authority
RESULTS & WINS
Within 60 Days:
• Closed 3 additional listings directly tied to improved branding and media
• Luxury inquiries increased significantly, especially from relocations
• 40 percent reduction in manual admin work due to automation
• Higher engagement on social media, tripling impressions
• More consistent appointments, even during slow periods
Stephanie now has a system that works even when she’s busy showing homes.