Crafted by Design. Powered by Code.
Elite marketing design and automation for Dallas-Fort Worth’s most ambitious real estate agents and business owners.
Why Choose Us.
Every Client Gets Our Full Creative Director's Attention
No account managers. No junior teams. No bait-and-switch. When you partner with Craft + Code Marketing, you work directly with our founding creative director who brings 12+ years of luxury brand experience to every project. We limit ourselves to 12 active clients at a time to ensure each receives the obsessive attention to detail that million-dollar brands demand. Your success becomes our obsession.
Because excellence doesn’t scale through delegation. It scales through dedication.
Cutting-Edge Technology That Works While You Sleep
While other agencies still manually schedule social posts and send individual emails, we’ve built intelligent systems that nurture leads, optimize campaigns, and scale your brand 24/7. Our proprietary automation frameworks integrate AI-driven content creation, behavioral trigger sequences, and predictive analytics to turn your marketing into a self-optimizing growth engine. Work smarter, scale faster, sleep better.
Your competitors are working harder. You’ll be working smarter.
Deep Understanding of DFW's Luxury Real Estate Landscape
We don’t just work in Dallas-Fort Worth—we live it, breathe it, and understand its unique luxury ecosystem. From Park Cities estates to Fort Worth cultural districts, we know what makes DFW’s affluent buyers and sellers tick. Our strategies are built on local market intelligence, regional buyer psychology, and deep relationships with the area’s most successful agents and business owners. Global expertise, Texas roots.
From Highland Park mansions to Sundance Square startups—we speak DFW fluently.
What We Do.
Luxury Real Estate Marketing
Where Million Dollar Properties Meet Million Dollar Marketing
Your luxury listings deserve marketing that matches their caliber. We create cinematic property videos, magazine-quality photography, and sophisticated branding that position your properties and you as the premium choice in DFW’s competitive market. From Highland Park estates to Fort Worth ranches, we understand what high-end buyers respond to and how to make your listings irresistible.
Service Details:
- 4K Cinematic Property Videos with drone footage
- Luxury Photography with professional staging consultation
- Custom Branding for agents and brokerages
- MLS optimization that gets properties found first
- Virtual tours and 3D walkthroughs
- Social media campaigns that generate qualified leads
“Listings that look like they belong in Architectural Digest and sell like they own the market.”
Marketing Automation
Create a 24/7 Lead-Generating Automation Machine
While your competitors manually chase leads, your brand works around the clock. We build intelligent automation systems that nurture prospects, qualify leads, and convert browsers into buyers—all without you lifting a finger. Our AI-powered sequences adapt to buyer behavior, delivering the right message at the perfect moment to maximize conversion.
Service Details:
- AI-powered lead nurturing sequences
- CRM integration (HubSpot, Salesforce, etc.)
- Behavioral trigger email campaigns
- Social media automation with content creation
- Lead scoring and qualification systems
- Automated appointment scheduling and follow-up
“Marketing that works harder than your competition, even while you sleep.”
Brand Development
Build a Brand That Commands Premium Prices and Loyal Clients
In DFW’s crowded marketplace, average brands get average results. We craft distinctive brand identities that position you as the obvious choice for discerning clients. From luxury logos to complete brand ecosystems, we create visual and verbal identities that communicate excellence before you ever say a word.
Service Details:
- Luxury logo design and brand identity systems
- Premium website design (WordPress, custom development)
- Brand strategy and positioning
- Content creation and brand messaging
- Marketing collateral and business materials
- Brand guidelines and asset management
“Brands that don’t just look expensive—they attract expensive clients.”
Digital Advertising
Put Your Message in Front of Buyers Ready to Spend On
Stop wasting money on spray-and-pray advertising. Our data-driven campaigns target high-net-worth individuals and qualified prospects across Google, Facebook, Instagram, and LinkedIn. We optimize every dollar for maximum ROI, focusing on the platforms and audiences that deliver real results for luxury real estate and premium service businesses.
Service Details:
- Google Ads management for luxury markets
- Facebook/Instagram advertising with creative development
- LinkedIn marketing for B2B and professional services
- Retargeting campaigns that convert browsers to buyers
- Analytics and conversion tracking setup
- Monthly reporting and optimization
“Advertising that doesn’t just get clicks—it gets clients.”
Signature Work That Defines Excellence.
PROJECT TYPE: LUXURY RESIDENTIAL MARKETING
Real Estate Marketing • Brand Development
The Opportunity:
A prestigious estate in one of Dallas’ most sought-after neighborhoods needed marketing worthy of its architectural significance and premium positioning. The property required storytelling that would resonate with discerning buyers seeking exceptional homes.
Our Approach:
- Cinematic video production showcasing architectural details and grounds
- Professional staging consultation and magazine-quality photography
- Custom brand narrative highlighting unique property characteristics
- Targeted digital campaign reaching qualified luxury buyers locally and internationally
- Luxury properties marketed with our premium package average 23 days on market (vs. 67 market average)
- Sale-to-list price ratio averaging 97.8% for our luxury listings
- Multiple offer situations in 68% of premium property campaigns
- International buyer interest increasing 45% through targeted reach
Client Perspective:
“The marketing elevated our property from just another listing to a must-see luxury home. We had qualified buyers flying in specifically to view it—the presentation was that compelling.”
PROJECT TYPE: BOUTIQUE AGENCY TRANSFORMATION
Brand Development • Digital Strategy
The Opportunity:
A Dallas-area real estate team needed to differentiate from national franchises while maintaining their boutique, high-touch service model. They required positioning that would attract luxury listings without competing on volume.
Our Approach:
- Complete brand identity, including positioning, messaging, and visual identity
- Premium website with integrated property search and lead capture
- Targeted advertising strategy focusing on quality over quantity
- Social media automation maintaining personal touch at scale
- Boutique agencies see 150-400% increase in qualified lead generation within 6 months
- Brand recognition improvements averaging 200-600% in target markets
- New listing acquisitions typically increasing $5-15M annually
- Cost per lead reduction of 60-80% through better targeting and automation
Client Perspective:
“We transformed from being ‘just another team’ to the name luxury sellers seek out. The positioning work alone paid for itself within the first quarter.”
PROJECT TYPE: COMMERCIAL DEVELOPMENT MARKETING
Marketing Automation • Lead Generation
The Opportunity:
A Fort Worth commercial development needed to generate leasing interest before construction completion. Traditional marketing approaches weren’t reaching the right decision-makers efficiently.
Our Approach:
- LinkedIn advertising targeting C-suite executives and business owners
- Automated email sequences nurturing prospects through the decision process
- Virtual tours and interactive experiences for remote decision-making
- Behavioral tracking and lead scoring for sales team prioritization
- Commercial developments achieve 70-85% pre-leasing rates before completion
- Lead qualification improvements of 300%+ through automated screening
- Sales cycle acceleration typically 2-3x faster than traditional methods
- Marketing ROI ranging from 400-800% for commercial projects
Client Perspective:
“The automation system worked so effectively, we had to pace lead generation to match our sales capacity. It’s completely changed how we approach commercial marketing.”
PROJECT TYPE: AI-POWERED SCALING SYSTEM FOR MORE ACCURACY
Marketing Automation • Business Growth
The Opportunity:
A successful real estate professional was maxed out personally handling growth while maintaining service quality. They needed systems that would scale their personal brand without diluting their high-touch approach.
Our Approach:
- Comprehensive CRM integration with intelligent lead routing
- AI-powered content creation, maintaining an authentic voice
- Automated follow-up sequences for different client types
- Personal branding strategy positions them as a market expert
- Professionals typically double transaction volume within 12-18 months
- 70% of client communication handled automatically while maintaining personal feel
- Previously lost leads converted generating $3-8M in additional annual business
- Work-life balance improvements while business grows exponentially
Client Perspective:
“I finally have my time back. The system handles what machines do best, while I focus on what humans do best—building relationships and closing deals.”
Social Proof.
What Our Clients Actually Say
The Process - Concise Content.
Step 1: Discovery + Strategy Session
Where Success Begins
90 MINUTES • FREE
WHAT WE UNCOVER:
- Ideal client psychology and buying triggers
- Hidden revenue opportunities in your business
- Competitive advantages for market dominance
- Marketing gaps are costing you leads daily
WHAT YOU GET:
- 15-page Discovery Report with quick wins
- Custom proposal with timeline and investment
- Priority scheduling for project initiation
“They identified opportunities I’d missed for years.”
— Dallas Real Estate Professional
Step 2: Strategic Foundation
Your Success Blueprint
2-3 WEEKS • $5K+
WE BUILD:
- Brand positioning that eliminates competition
- 12-month tactical roadmap with clear milestones
- Multi-channel strategy for luxury market success
- Success metrics dashboard for tracking progress
YOU GET:
- 30-page Marketing Strategy document
- Brand messaging guidelines and positioning framework
- Budget allocation with ROI projections
- Implementation timeline with accountability
IMPACT: 200-400% ROI increase through strategic focus
Step 3: Creative Elevation
Luxury Brand Transformation
4-6 WEEKS • $15K+
WE CREATE:
- Luxury brand identity with complete guidelines
- Premium website with lead capture systems
- Professional photography showcasing excellence
- Marketing materials ready for deployment
- Content establishing thought leadership
YOU GET:
- Complete brand ecosystem with usage guidelines
- Premium website with training and support
- Professional photo/video library for ongoing use
- Brand consistency across all touchpoints
RESULT: 25% increase in perceived value through quality design
Step 4: Automation Setup
24/7 Lead Generation
3-4 WEEKS • $8K+
WE BUILD:
- CRM integration with smart lead routing
- Email sequences adapting to prospect behavior
- Social media automation with authentic engagement
- Appointment scheduling eliminates back-and-forth
- Follow-up systems prevent lost opportunities
YOU GET:
- Automated marketing machine with custom workflows
- Email sequences for different client situations
- Social media calendar with automated posting
- Lead qualification prioritizing best opportunities
ADVANTAGE: 70% reduction in manual tasks, 3x faster response
Step 5: Optimization
Continuous Growth
ONGOING • $3K+/MONTH
WE OPTIMIZE:
- Campaign performance with A/B testing
- SEO for increased organic visibility
- Social engagement and reach expansion
- Lead quality and conversion rates
- Competitive positioning and market share
YOU GET:
- Monthly reports with actionable insights
- Quarterly strategy reviews and recommendations
- Ongoing content maintaining thought leadership
- Scaling strategies for continued expansion
IMPACT: 15-25% annual ROI increase through compounding improvements
PROCESS SUMMARY
From Vision To Victory In 5 Strategic Steps
① DISCOVERY (90 min • FREE) → Understand your ambition
② STRATEGY (2-3 wk. • $5K+) → Build success blueprint
③ CREATIVE (4-6 wk. • $15K+) → Transform brand presence
④ AUTOMATION (3-4 wk. • $8K+) → Scale with intelligent systems
⑤ OPTIMIZATION (Ongoing • $3K+/mo.) → Compound results over time
Systems that work 24/7 while maintaining your personal touch
READY TO BEGIN?
Every transformation starts with understanding. Schedule your complimentary Discovery Session.
DFW Market Authority.
- 150+ successful DFW campaigns
- Insider knowledge of luxury markets
- Established local media relationships
- Real-time market trend analysis
Why We're Different.
Limited to 12 Clients • Premium Results • White-Glove Service
- Boutique by Design: 12 clients max ensures personalized attention
- Creative + Code: Perfect blend of artistry and technology
- DFW Focused: Deep local market expertise others can’t match
- Results First: 95% client retention through performance
Ready for white-glove service that delivers white-hot results?
Thought Leadership.
5 AI Tools Every Dallas Real Estate Agent Needs in 2025
Discover the automation tools transforming luxury property marketing, and why early adopters are winning the premium listing game.
DFW Market Trends: What Buyers Actually Want
Inside intel on shifting buyer preferences, emerging neighborhoods, and the positioning strategies that command top dollar.
The Texas Relationship Economy: Connections Win
How authentic relationship-building outperforms digital-only strategies in Dallas-Fort Worth’s unique business culture.
“Their insights helped us position properties we couldn’t move for months.” — Top DFW Real Estate Team
Stay ahead of DFW market shifts.
Ready To Elevate Your Brand?
Your Competition Won’t Wait
- Premium brand presence that commands higher prices
- Automated systems are working 24/7 while you focus on closing
- Local market positioning that makes competition irrelevant
THE NEXT STEP IS SIMPLE:
Complimentary 90-minute discovery call